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Your Google Profile is Important If making money for your local business was a room, then Google is the 500 pound gorilla. If you ignore it. It could be dangerous, but if you make it your friend, it could be very useful. And the key to that for your business. Is your Google business profile.

One of the biggest requests I receive from clients is: “How do I rank higher on Google?” That’s an understandable question.  We often think that a high Google ranking equals more business.  And that is sometimes true.  However, I want to point out that if you haven’t gotten your other areas of marketing squared away,

One of the most common issues I’m encountering now is that trades companies (i.e. roofers, plumbers, electricians, etc) can’t find good employees. Even the less technically demanding businesses like lawn care companies are struggling to get workers. And that leads to a conundrum as turning away too many leads means you are leaving a lot

Running a home service company is hard work.  Whether HVAC, plumbing, roofing, or more, you’ve got a lot to contend with between keeping customers happy while avoiding losing good employees (and weeding out bad employees). The last thing you want to stress over is getting a consistent source of leads without spending a fortune of

WARNING: If you believe that SEO is the end-all-be-all of marketing and that it is the ONLY way to market a business, then know that this article will probably cause some discomfort.  My loyalties are with small to medium sized business (SMB) owners, not SEO consultants. When I see small business owners frustrated with their

I work with Small Business owners. Many of them are blue collar, “salt of the earth” types who are exceptionally hard workers. So when marketing service companies rip them off it makes me mad. Sometimes it makes me furious.  Unfortunately I can’t undo the damage that has been done but I CAN maintain this page